A Winning Release

The Retired Players Association Scores with Press Release Distribution via V-Newswire™

Inter-Mark Corporation, April 2011

Introduction

Press releases have been used to create credibility, interest and excitement for businesses and their brands since the onset of internet marketing.

The news release can provide publicity for an internet marketing business by announcing new products and services, business expansions and joint ventures, as well as highlighting an award, achievement or business anniversary.

All these things can create interest in your company and products and services. Overall the result of a well written and well distributed press release is increased traffic and exposure to your company and product.

Solving the Problem – Getting the Word Out

If you have exciting news about your organization and want to share it on a local, regional, national or global level press release distribution through a newswireservice may be the solution you are looking for.

In 2010 Carl Eller, former football great, was preparing to launch a new organization called The Retired Player's Association (RPA). The RPA was created to shine a spotlight on the legends of professional football and their contributions, and to connect them with fans across the country who wanted to help support their cause. The question was "How to do this?" How would it be possible to connect with football fans across the country with a very small marketing & public relations budget?

Press Releases can be a powerful and low costmarketing tool for any organization. The advantage ofthe online press release is that you can include links to your website and attach pertinent photos. If your press release is newsworthy it has the potential to go viral across the web quickly reaching millions of people.

The Solution

The best way to publish a news release so that it is quickly seen by your customers and prospects is to send it to a news release wire service, such as V-Newswire™. The benefit of using this service is that your release will be sent to the major online services including Yahoo!, Google, Bing as well as trade and industry web sites. Your release will be indexed by news search engines with key words and when a search is made using a word or phrase contained in your release, they will find you!

The launch of the Retired Players Association was no doubt newsworthy, but the distribution of the press release announcing the creation of the organization just days prior to the enshrinement festival at the Football Hall of Fame made the story very timely. The RPA created a powerful press release which was distributed via V-Newswire™ nationally. The newsworthiness and timing of the release allowed for major TV and print media coverage leading up to the event. Carl Eller received requests for multiple news interviews about the RPA, and the organization experienced tremendous increased traffic to their website. This exposure allowed the RPA to connect with football fans across the United States, receiving the support needed to get the association up and going to achieve their mission.

Summary

As Carl Eller was preparing to launch the RPA at the enshrinement festival at the Football Hall of Fame he turned to V-Newswire™. The timing of the release just days prior to the Hall of Fame induction ceremony allowed for major TV media leading up to the event, including interviews and increased traffic to their website. Which created additional hype and exposure for this newly formed organization.

V-Newswire™ is a press release service which has the ability to pinpoint and deliver real time news and information anywhere in the world. Functionality allows for video uploads, custom photos, and downloadable PDFs, making V-Newswire™ a one stop destination for businesses wanting to aggressively market on the internet. Carl Eller and the Retired Players Association achieved tremendous success with their press release distribution using V-Newswire™.

10 Tips for Writing a Successful Press Release

1. Newsworthy
2. Timing is Key
3. Keep it Short and to the Point
4. Professional and Engaging
5. Keep both the media, as well as your potential customers in mind
6. Include Quotes from Management or SubjectMatter Experts
7. Optimize using Keywords and Links
8. Distribute Press Releases Regularly
9. Include Pictures or Images
10. Provide Background information on your company