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Advertising Week Partners With Event Tech Labs For New Technology to Connect and Engage With Event Attendees |
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NEW YORK, Oct. 4 / V-Newswire/ -- Advertising Week today announced that it adopted Event Tech Labs' VeriTap™ platform at this year's event. With Event Tech Labs' proprietary technology all Advertising Week Delegate badges were RFID-enabled. VeriTap™ Mobile Gatekeeper allowed Delegates to securely check-in and gain entry into more than 80 Advertising Week seminars. "The VeriTap™ platform represents the future of bridging our on and offline lives, a truly unique targeted advertising technology," said Matt Scheckner, the Executive Director of Advertising Week. "Event Tech Labs has helped simplify our registration and check-in process. We're now able to capture and analyze data in real-time throughout the Week and even send targeted messages to our attendees for schedule changes and last minute updates. This game changing platform enables us to understand our attendees' behaviors like never before." About Advertising Week: Since its creation in 2004, Advertising Week has drawn thousands of participants from around the world to New York City for a week-long think tank comprised of over 200 different events, panels and discussions that focus on the power of advertising and its neighboring industries. Above and beyond celebration, the mission of The Week is to inspire young people to join the craft; focus the industry and public at-large on the social impacts of advertising; address the most important issues facing the industry and shine a bright light on the business and economic influence of the advertising, media and marketing industries. About Event Tech Labs: Event Tech Labs (http://www.EventTechLabs.com) is a New York based technology company. Its proprietary integrated platform provides access control, loyalty programs, event analytics, CRM, and hyper-targeted ad delivery for live events. SOURCE Event Tech Labs; Advertising Week RELATED LINKS http://www.EventTechLabs.com |
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